To celebrate the launch of the limited-edition Johnnie Walker Blue Label Ice Chalet bottle & bag in collaboration with luxury skiwear and lifestyle brand, Perfect Moment. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas,

Ice Chalet was an incredible production puzzle to solve - where could I find a location that would still be covered in snow in the Northern Hemisphere at the end of season, luxurious enough to meet the visual identity of the creative, secure enough for a A-list celebrity, and logistically able to house a crew of 100.

I searched 8 countries for the best fit, and was fortunate enough to find a boutique hotel, high enough above sea level that we could have exclusively, and helicopter in our equipment.And yes … we even had a blizzard to contend with.

Agency: High Snobiety & Bulletproof

Director:Ian Llampl

Photographer:Sophie Jones

Stylist: Rebecca Corbin Murray

Services: Executive producer, Artbuyer, Brand production partner