COACH
COACH
RAMADAM 24’ CAMPAIGN
Campaign featured a creative collaboration with Saudi DJ Cosmicat, professional footballer Farah Jefry, and fashion upcycler Salima Alaoui. "Courage to Be Real," celebrated authentic self-expression and togetherness during the month of Ramadan, showcasing how individuals can honor tradition while being confident in their own identities.
Campaign Photographer & Director: Tami Aftab
Still Life Photographer & Director: Eddie Nelson
Services: Executive Production / Art Buying